The era of mobile digital communication has crossed a new threshold. Half of all U.S. adults now have a mobile connection to the web through
either a smartphone or tablet, significantly more than a year ago, and
this has major implications for how news will be consumed,
according to a detailed new survey of news use on mobile devices by the
Pew Research Center's Project for Excellence in Journalism (PEJ) in
collaboration with The Economist Group.
At the center of the recent growth in mobile is the rapid embrace by
Americans of the tablet computer. Nearly a quarter of U.S. adults, 22%,
now own a tablet device-double the number from a year earlier. Another
3% of adults regularly use a tablet owned by someone else in their home. And nearly a quarter of those who don't have a tablet, 23%, plan to get one in the next six months. Even more U.S. adults (44%) have
smartphones, according to the survey, up from 35% in May 2011.
News remains an important part of what people do on their mobile
devices-64% of tablet owners and 62% of smartphone owners say they use
the devices for news at least weekly, tying news statistically with
other popular activities such email and playing games on tablets and
behind only email on smartphones (not including talking on the phone).
This means fully a third of all U.S. adults now get news on a mobile
device at least once a week.
Mobile users, moreover, are not just checking headlines on their
devices, although nearly all use the devices for the latest new updates.
Many also are reading longer news stories - 73% of adults who consume
news on their tablet read in-depth articles at least sometimes,
including 19% who do so daily. Fully 61% of smartphone news consumers at
least sometimes read longer stories, 11% regularly.
And for many people, mobile devices are adding how much news they
consume. More than four in ten mobile news consumers say they are
getting more news now and nearly a third say they are adding new
sources.
Read the full report at Pew Research Center's Project for Excellence in Journalism.
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